PRESS ONE-PAGER · FOR IMMEDIATE USE The State of Contractor Websites, 2026
A MachSites analysis of 145 U.S. contractor and home-service websites, measured with Google PageSpeed Insights (mobile).
11.9sMedian mobile load time
0%Hit Google's "good" (90+) bar
54/100Average mobile PageSpeed score
55.6sSlowest site measured
Key findings
- Across 145 contractor sites, the median mobile load time was 11.9 seconds — well past the 3-second mark where Google's research shows 53% of mobile visitors abandon a page.
- Not one site in the sample reached Google's "good" performance bar (a score of 90+). 34.5% scored in the "poor" range (under 50).
- Desktop scores averaged 74/100 — masking the mobile problem, since owners typically check their site on a computer.
- Rebuilding the same sites on fast infrastructure — same design, same content — moved the average mobile score from 54 to 90 and load time from 13.1s to 2.7s, indicating the issue is infrastructure, not design.
By trade
| Trade | Sites | Avg mobile score | Median load |
|---|---|---|---|
| Electrical | 69 | 55/100 | 12.7s |
| Generator | 23 | 51/100 | 12.1s |
| HVAC | 14 | 46/100 | 10.5s |
Methodology
Aggregated from 145 U.S. contractor and home-service websites measured with Google PageSpeed Insights (mobile). Anonymized — no business is named. This is a sample drawn from MachSites audit batches, so it skews toward sites with room to improve; it is not a random sample of all contractor sites.
Citation
Cite as: MachSites, “The State of Contractor Websites 2026.” Figures are reproducible via Google PageSpeed Insights (pagespeed.web.dev). Interviews and the full dataset summary available on request.
